How to Start a LinkedIn Newsletter
LinkedIn’s own steps, limits and best practices for newsletters, plus a simple plan for businesses and founders.
In short: every LinkedIn member can create a newsletter. Click Write article, open Manage, select Create newsletter, add a title, description, frequency and optional logo, then publish your first edition; your connections and followers are invited to subscribe. Pages need more than 150 followers and/or connections, recent original content and a good-standing record. You can have up to 5 newsletters.
Last reviewed: 6 October 2026
LinkedIn newsletters at a glance
Independent guide. Viral In City is an independent social media agency, not affiliated with, endorsed by or connected to LinkedIn or Microsoft. Every rule below comes from LinkedIn Help, linked so you can check it at the source. Where LinkedIn doesn’t publish a rule, we label our suggestion.
A LinkedIn newsletter is a set of regularly published articles, usually on one topic. Members subscribe and get a notification each time you publish a new edition (Newsletters on LinkedIn FAQ).
| Question | What LinkedIn Help says |
|---|---|
| Who can create one? | All members; Pages must meet access criteria |
| Where? | Write article > Manage > Create newsletter |
| What you fill in | Title, description, how often you’ll publish, optional image or logo |
| How many? | Up to 5 at a time; wait two weeks after creating or deleting one before creating another |
| How subscribers are told | Push, in-app and email notifications for each edition |
| Who is invited | By default, your connections and followers, after your first edition is published |
| Logo and cover sizes | Logo 300 × 300 px; article cover 1920 × 1080 px (recommended) |
Sources: LinkedIn Newsletters, Manage a newsletter on LinkedIn, LinkedIn newsletters best practices, LinkedIn Newsletter access criteria. Checked 6 October 2026.
How to create a LinkedIn newsletter
LinkedIn’s steps on desktop (Manage a newsletter on LinkedIn):
- Click Write article at the top of your homepage.
- If you’re a Super admin or Content admin of a LinkedIn Page, choose who to Publish as (yourself or the Page) and click Next.
- In the publishing tool, open the Manage dropdown near the upper right and select Create newsletter.
- Add the Newsletter title, Newsletter description, How often do you want to publish? and an optional image or logo, then click Done. LinkedIn asks you to avoid emojis in the title.
- Write your first article. When it’s ready, click Next.
- Add a short post introducing the edition (you can ask a question or @mention people), then click Post. The edition is also shared in the feed.
After your first edition, LinkedIn automatically creates a newsletter page with an overview, your profile details and a list of editions. People don’t need to be logged in to view it, so you can share it anywhere; they do need to log in to subscribe (Manage a newsletter on LinkedIn).
Newsletters for LinkedIn Pages
Every member can start a newsletter as themselves. A Page has to qualify first (LinkedIn Newsletter access criteria):
- More than 150 followers and/or connections to be evaluated for access.
- Recent original content of any type, such as posts with text, images or video, or articles.
- A history of following the Professional Community Policies; only Pages and admins in good standing are considered.
If your Page doesn’t qualify yet, post consistently and grow followers first; our LinkedIn Page optimisation guide covers both. Many founders also start the newsletter on their personal profile, where access isn’t restricted.
Follow vs subscribe: what’s the difference?
| Follow | Subscribe | |
|---|---|---|
| What you get | Some notifications about a person’s or Page’s content | A notification for each new edition of that newsletter |
| Does one include the other? | Following doesn’t subscribe you to their newsletter | Subscribing also makes you follow the author (LinkedIn Newsletters) |
| Visible to others? | Not covered on LinkedIn’s newsletter pages | Subscriptions show on your profile, and the author can see your name, photo, job title and headline |
Source: Newsletters on LinkedIn FAQ.
LinkedIn also sends an invitation to subscribe automatically when someone starts following a member or Page that has a newsletter. That makes followers your main source of subscribers. LinkedIn suggests switching your profile’s main button from Connect to Follow so visitors can follow your updates (LinkedIn newsletters best practices).
Publishing, editing and deleting
- New edition: Write article; your newsletter title shows next to your name. If not, pick it from the dropdown, write, click Next and post.
- Edit the newsletter: in the publishing tool, select the newsletter and click Edit below your name to change the title, description, frequency or logo.
- Delete: click More (⋯) next to the newsletter’s name, select Delete newsletter and confirm. Remember the two-week wait before creating another.
Source: Manage a newsletter on LinkedIn.
LinkedIn’s own best practices
From LinkedIn newsletters best practices:
- Pick a name with a clear theme your audience understands.
- Upload a logo (300 × 300 px recommended) and a cover image for each edition (1920 × 1080 px). Avoid clipart and generic stock; LinkedIn says images with faces and people tend to resonate more.
- Write a clear headline for each edition.
- Customise the SEO title and description so editions show well in search engines.
- Add a few lines of commentary or a question when you share an edition, and ask people to subscribe.
- Share editions on other platforms and by email.
- Keep the cadence you chose, so subscribers know when to expect you.
Ideas and a simple plan for businesses
Our suggestions for a business or founder newsletter:
- One topic, one reader: “Export tips for Indian manufacturers” beats “Company news”.
- A frequency you can keep: monthly is fine; LinkedIn shows the frequency you picked, so missing it is visible.
- A repeatable format: one lesson, one example, one action, around 600–1,000 words.
- Turn each edition into posts: three short posts from each edition through the month. Format them with our LinkedIn text formatter.
- Measure: track subscribers and views each month; see our guide to the best time to post on LinkedIn for building a simple post log.
Before launching, make sure your profile explains who you are: our LinkedIn profile optimisation guide and LinkedIn headline generator help.
Newsletter launch checklist
- Topic and reader defined in one sentence.
- Title without emojis, clear description, realistic frequency.
- 300 × 300 px logo and a 1920 × 1080 px cover for the first edition.
- First edition written before you create the newsletter, so you can publish the same day.
- Intro post ready with a question and a request to subscribe.
- Profile button set to Follow; profile headline and About section up to date.
- Next two editions planned.
Want your LinkedIn newsletter written for you?
We plan, write and publish LinkedIn newsletters and posts for founders and companies as part of monthly LinkedIn management. Start with a free social media audit or ask for a custom quote. If you prefer chat, message us on WhatsApp at +91 8827409728. See our LinkedIn management service.
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Frequently Asked Questions
Who can create a LinkedIn newsletter?
All LinkedIn members can create a newsletter as themselves. LinkedIn Pages need more than 150 followers and/or connections, recent original content and a good-standing record to be considered.
How do I start a newsletter on LinkedIn?
Click Write article, open the Manage dropdown, select Create newsletter, add a title, description and frequency (and an optional logo), click Done, then write and publish your first edition.
How many newsletters can I have on LinkedIn?
LinkedIn says authors can create up to five newsletters at a time, and must wait two weeks after creating or deleting one before creating another.
Who gets invited to subscribe?
By default, your connections and followers are invited by notification once your first edition is published. New followers are also invited automatically.
What is the difference between following and subscribing on LinkedIn?
Following gives you some notifications about someone’s content. Subscribing notifies you about every new edition of their newsletter, and also makes you follow the author.
Can newsletter authors see who subscribed?
Yes. LinkedIn says the author can see your name, profile photo, job title and headline, subject to your settings, and your subscriptions are visible on your profile.
What size should a LinkedIn newsletter logo be?
LinkedIn recommends 300 × 300 pixels for the logo and 1920 × 1080 pixels for each edition’s cover image.
Can I delete a LinkedIn newsletter?
Yes. In the publishing tool, click More next to the newsletter’s name, select Delete newsletter and confirm.
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