LinkedIn Headline Generator

What LinkedIn says about your headline

From LinkedIn Help (Edit your headline):

• Your professional headline is the text below your name in the introduction section of your profile.
• It’s displayed in search results and can be separate from the title of your current position.
• It’s usually created when you add a new current position, and it can be used to promote an area of expertise.
• You can use it to call out other professional statuses, for example if you’re unemployed or retired.
• If your headline and current position are the same, your current position won’t be displayed separately in the top section of your profile.

The introduction section is the first thing members see when they visit your profile (Information displayed on the introduction section), so the headline does a lot of work.

How to use the LinkedIn headline generator

1. Enter your job title as people search for it.
2. Add a specialty, who you help and a result. These make the difference between “Marketing manager” and a headline that tells a reader why to connect.
3. Add a proof point (years of experience, a known employer, a certification) and up to 5 skills.
4. Choose your situation: employed, open to work, freelance, founder, student or retired.
5. Click Edit on the idea you like, adjust the wording, then copy it.

How to change your headline on LinkedIn

1. Click the Me icon at the top of your LinkedIn homepage, then View Profile.
2. Click the Edit icon in your introduction section.
3. In the Edit intro window, paste your new text into the Headline field.
4. Click Save.

On mobile, tap your profile picture > View Profile > Edit, change the Headline and tap Save. If the change doesn’t appear, LinkedIn Help says to check you’re editing the correct language profile.

LinkedIn headline facts and limits

Five headline formulas that work

• Role | Specialty | Skills: “Product designer | Fintech apps | Figma · UX research”. Best for job seekers and recruiters’ searches.
• Role helping [audience] [result]: “Accountant helping restaurants cut tax stress”. Best for consultants and service providers.
• I help [audience] [result] | Role: the same idea, written in the first person.
• Role at Company | Proof: “Sales lead at Acme | 2x President’s Club”. Best when your employer or record is the hook.
• Open to [role] roles | Specialty | Proof: clear for recruiters when you’re looking.

These are our suggestions based on what LinkedIn says the headline is for: showing what you do and appearing in search.

Example

With the default example above, the generator suggests headlines such as “Marketing manager | Helping SaaS founders turn LinkedIn into a sales pipeline” (77 characters) and “Marketing manager | B2B SaaS demand generation | Demand Gen | ABM | HubSpot”, both well under 220 characters.

Common headline mistakes

• Vague labels such as “guru”, “ninja” or “visionary” that nobody searches for.
• Only the company name with no role or skill.
• A keyword dump of 15 skills with no sentence a person would read.
• ALL CAPITALS or rows of emoji, which are hard to read in search results.
• An outdated title that no longer matches your Experience section.

Format your About section and posts with our LinkedIn text formatter, check lengths with the social media character counter, and size your background photo with the LinkedIn banner size guide. For the full profile, read our LinkedIn profile optimisation guide. Want it done for you? See LinkedIn management or start with a free social media audit.