Social Media Management for Real Estate
Listings sell the property; your feed sells you. Here is how agents and brokerages can use Instagram, Facebook, LinkedIn and YouTube to win instructions and buyer enquiries.
Custom quote based on your goals Lowest price in the market, premium service.
- $299 starter month (~£226 · ~€265 · ~AED 1,098) One-month pilot on one platform
- Ongoing: indicatively $450–$850/month (~£340–642 · ~€398–752 · ~AED 1,653–3,122) per platform; bundles from about $1,200 (~£907 · ~€1,062 · ~AED 4,407)
Quotes in your local currency · local figures are approximate (reference rates of 1 Oct 2026); billing is in USD.
What drives your price: number of platforms, posts and Reels per month, paid ads management, content production (shoots, video editing), languages, target market and competition.
- Founded 2017
- 10+ team members
- Registered company: HYRAX COMMUNICATION PRIVATE LIMITED · GSTIN 23AAECH2835H1ZU
- Refund & Cancellation Policy
Email us: info@viralincity.com · See all prices
Ready to start? Pay securely for an agreed custom quote or the $299 starter month.
Viral In City, the brand of HYRAX COMMUNICATION PRIVATE LIMITED, manages Instagram, Facebook, LinkedIn and YouTube for real estate businesses worldwide as a remote team based in India. Pricing is a custom quote based on your goals, with a $299 one-month starter pilot on one platform; ongoing plans are indicatively $450–$850 per platform per month, billed in USD with no minimum term.
Last reviewed: 2 October 2026
Why property marketing on social needs its own approach
A buyer might watch dozens of home tours before booking a single viewing, and a seller may follow an agent for months before choosing who to list with. That long, trust-based decision means an agent's feed has two jobs at once: move today's listings and build a reputation for local expertise that wins the next instruction.
Listings alone make a feed look like a classifieds page. The accounts that earn enquiries mix property tours with neighbourhood knowledge, plain-English explanations of the buying and selling process, and honest market commentary drawn from figures you can source. Every post should make it obvious which area you cover and how to contact you.
Property ads also carry legal weight that a cafe's posts do not. Housing ads are covered by fair housing law in the US and by specific targeting restrictions on Meta, so the plan below is built to stay inside those lines.
Platform-by-platform ideas
- 30-second listing walk-throughs: entrance to best room in one take, with price band, beds and baths on screen.
- "What $X buys in [area]" carousels: three current listings compared side by side (yours or with permission).
- Just-sold and just-let posts that explain what worked (pricing, staging, timing) without revealing private details.
- Stories for open homes: countdowns, a quick tour before the doors open, and a link to register.
- Listing albums with full details and a clear enquiry route; these are often shared to family members who help with the decision.
- Area guides: schools, transport, parks and local businesses for each suburb or neighbourhood you cover.
- Open-home events so people can mark attendance and receive reminders.
- Strong for commercial agents, property managers and investor-focused brokers: monthly market notes, yield explainers, development updates and team hires.
- Founder or principal posts about lessons from recent deals build referral trust with lawyers, mortgage brokers and relocation managers.
YouTube
- Shorts cut from every listing tour, titled with the area and property type so they surface in search.
- Community posts asking buyers what they want to see next: first-home guides, investment basics or new-build explainers.
Sample 30-day calendar for an agent
An example month for a solo agent or small team with two active listings, built on Instagram, Facebook, LinkedIn and YouTube. Brokerages with more stock simply repeat the listing slots.
| Day | Channel | Idea |
|---|---|---|
| Day 1 | Instagram Reel | New listing walk-through, key facts on screen |
| Day 2 | Facebook Album | Same listing with full photo set and enquiry link |
| Day 3 | LinkedIn Post | Monthly market note using your own sales data |
| Day 4 | Instagram Stories | Open-home countdown and registration link |
| Day 5 | YouTube Short | Listing tour re-cut with area in the title |
| Day 6 | Instagram Carousel | Five questions to ask before you make an offer |
| Day 7 | Facebook Event | Saturday open home |
| Day 8 | Instagram Reel | Neighbourhood in 20 seconds: coffee, park, station |
| Day 9 | LinkedIn Post | What a recent sale taught us about pricing |
| Day 10 | Instagram Carousel | Seller checklist: preparing for photos |
| Day 11 | YouTube Community | Poll: what should our next area guide cover? |
| Day 12 | Facebook Post | Area guide: schools, transport and parks |
| Day 13 | Instagram Reel | Agent intro: who you help and where |
| Day 14 | Instagram Stories | Q&A box: ask me anything about buying |
| Day 15 | LinkedIn Carousel | Rental yield explained in plain numbers |
| Day 16 | Instagram Reel | Just sold: what worked (no private details) |
| Day 17 | Facebook Post | Mortgage pre-approval: why it helps your offer |
| Day 18 | YouTube Short | Staging before and after in one room |
| Day 19 | Instagram Carousel | Buying costs beyond the price, by line item |
| Day 20 | Facebook Album | Second listing of the month |
| Day 21 | Instagram Reel | Second listing walk-through |
| Day 22 | LinkedIn Post | Partner spotlight: a conveyancer or inspector you trust |
| Day 23 | Instagram Stories | Open-home recap and next viewing times |
| Day 24 | YouTube Short | Three things buyers miss on a viewing |
| Day 25 | Instagram Carousel | Myths about selling in winter (or the slow season) |
| Day 26 | Facebook Post | Local business you love in the area you cover |
| Day 27 | Instagram Reel | Day in the life of an agent, filmed by the team |
| Day 28 | LinkedIn Post | Hiring or team milestone |
| Day 29 | Instagram Carousel | Month recap: listings, sales, upcoming open homes |
| Day 30 | Facebook Post | Free appraisal offer with clear terms |
Real estate KPIs to watch
- Enquiries per listing from social (DMs, lead forms and link clicks with UTM tags).
- Appraisal or valuation requests: the KPI that predicts future listings.
- Video completion on tours: the share of viewers who reach the end shows whether pace and length work.
- Open-home registrations from Stories and Facebook Events.
- Profile visits from your farm area, using the city breakdown in insights.
- LinkedIn referral conversations for commercial and investor work.
Compliance notes for property marketing
- Fair housing (US): ads must not show a preference for or against buyers or renters based on protected characteristics. Avoid wording like "perfect for young professionals" or "ideal for families" and describe the property instead. See Fair Housing and Equal Opportunity.
- Meta Special Ad Categories: paid housing ads on Facebook and Instagram must be declared in the Housing category, which restricts age, gender and postcode targeting (About ads for housing, employment or financial products and services).
- Licensing disclosures: many states, provinces and countries require the brokerage name or licence number on advertising. We add whatever your regulator requires to every post template.
- Market claims: phrases like "number one agent" or "sold above asking" need evidence. We only publish figures you can source.
General information only, not legal advice. Check your local regulator's advertising rules.
Recommended plan for agents
A solo agent usually starts with Instagram (custom quote; $299 starter month) because tours and Stories do most of the work. Teams that run open homes and want referral business add Facebook and LinkedIn. Each is a custom quote (a $299 starter month, then indicatively $450–$850 a month); the Instagram + Facebook + YouTube bundle is from about $1,200. Full details are on the pricing page; paid ad spend is separate.
Related: LinkedIn management for B2B and referral work and Instagram management.
Other industry playbooks
Related Services
Get a quote for Real Estate
Tell us about your business and the platform you want managed. We will reply with a custom quote, or you can start with a $299 one-month pilot.
Frequently Asked Questions
Can you post listings the same day they go live?
Usually, once you send photos, video and the approved description. Turnaround times for urgent posts are agreed with you at the start.
Do you write property descriptions?
We write social captions from the details you supply. Your official listing description, floor areas and legal details should come from you or your listing system.
Will you run Facebook ads for listings?
Our plans cover organic content; ad management can be quoted separately. Paid housing ads must use Meta's Housing special ad category.
Can you show sold prices?
Only where you are allowed to and the figure is public or approved by your client. Many agents show "sold" without the price; we follow your policy.
Sources
- U.S. HUD: Fair Housing and Equal Opportunity
- Meta Business Help Center: About ads for housing, employment or financial products and services
Sources checked on 2 October 2026.
Want this plan run for you?
Tell us about your business and we will suggest the right platforms and a monthly plan. Get a custom quote based on your goals, or start with a $299 one-month pilot on one platform.
Start with a $299 one-month starter on one platform, or get a custom quote based on your goals.
Ready to start? Pay securely for an agreed custom quote or the $299 starter month.