INDUSTRIES • ONLINE RETAIL

Social Media Management for E-commerce Brands

For online stores and direct-to-consumer brands: content that shows the product working, supports launches and can be traced to sessions and sales.

Custom quote based on your goals Lowest price in the market, premium service.

  • $299 starter month (~£226 · ~€265 · ~AED 1,098) One-month pilot on one platform
  • Ongoing: indicatively $450–$850/month (~£340–642 · ~€398–752 · ~AED 1,653–3,122) per platform; bundles from about $1,200 (~£907 · ~€1,062 · ~AED 4,407)

Quotes in your local currency · local figures are approximate (reference rates of 1 Oct 2026); billing is in USD.

What drives your price: number of platforms, posts and Reels per month, paid ads management, content production (shoots, video editing), languages, target market and competition.

  • Founded 2017
  • 10+ team members
  • Registered company: HYRAX COMMUNICATION PRIVATE LIMITED · GSTIN 23AAECH2835H1ZU
  • Refund & Cancellation Policy

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Viral In City, the brand of HYRAX COMMUNICATION PRIVATE LIMITED, manages Instagram, Facebook, LinkedIn and YouTube for e-commerce brands businesses worldwide as a remote team based in India. Pricing is a custom quote based on your goals, with a $299 one-month starter pilot on one platform; ongoing plans are indicatively $450–$850 per platform per month, billed in USD with no minimum term.

Last reviewed: 2 October 2026

Social media for an online store is a sales channel with a memory

An e-commerce brand has an advantage most local businesses do not: almost every outcome can be measured. A click from a Reel to a product page, an add-to-cart, a purchase: with UTM tags and your store analytics, you can see which posts actually sold. The flip side is that vanity numbers are easy to chase. A viral video that brings the wrong audience can do less for revenue than a plain demo that answers the one question stopping people from buying.

The accounts that sell tend to post product-in-use content (not just packshots), answers to objections such as sizing, ingredients, shipping times and returns, and proof from real customers shared with permission. Launches and restocks get a short build-up and a clear end date, rather than a permanent discount that trains people to wait.

You send products or existing footage; we plan the shots, script hooks, edit, write captions with product tags and schedule everything around your launch dates.

Ideas for each channel

Instagram

  • Three-second hook demos: the product solving the problem in the first frame, then the detail.
  • Comparison carousels: your two best sellers side by side, so the visitor picks one instead of leaving.
  • Shoppable posts and product tags where your catalogue is connected.
  • Stories for restock alerts, low-stock notices (only when true) and polls on new colours or flavours.

Facebook

  • Longer captions covering materials, care, shipping regions and returns for considered purchases.
  • Customer photo posts collected with permission, credited by first name only.
  • Brand community: a Group for power users, early access or tips, if you have the capacity to moderate it.

YouTube

  • Shorts for how-to-use, unboxing and "3 ways to wear or use" videos that people search for.
  • Community posts for launch countdowns and polls.

LinkedIn

  • Useful for wholesale, retail partnerships, investor updates and hiring, rather than direct consumer sales.

Sample 30-day launch-month calendar

An example launch month on Instagram, Facebook, YouTube and a light LinkedIn presence. In non-launch months the teaser slots become education and customer-proof posts.

DayChannelIdea
Day 1Instagram
Reel
Hero product demo with the problem it solves in frame one
Day 2Facebook
Post
Shipping regions, delivery times and returns, pinned
Day 3Instagram
Carousel
Best seller A vs best seller B: who each is for
Day 4YouTube
Short
How to use the product in 30 seconds
Day 5Instagram
Stories
Poll: which colour or flavour should we restock first?
Day 6Instagram
Reel
Founder explains why the product exists
Day 7Facebook
Post
Customer photo with permission and a short quote
Day 8Instagram
Carousel
Ingredients or materials explained simply
Day 9YouTube
Short
Unboxing: what arrives in the box
Day 10Instagram
Reel
Teaser one: new product silhouette, launch date
Day 11Instagram
Stories
Countdown sticker for the launch
Day 12Facebook
Post
FAQ: sizing, fit or compatibility
Day 13Instagram
Reel
Teaser two: close-up detail
Day 14LinkedIn
Post
Wholesale or stockist enquiry invitation
Day 15Instagram
Carousel
Launch day: what's new, price and link
Day 16Instagram
Reel
Launch day demo
Day 17Facebook
Post
Launch announcement with product link
Day 18YouTube
Short
Three ways to use the new product
Day 19Instagram
Stories
Behind the scenes: packing launch orders
Day 20Instagram
Reel
Answering the top objection from launch comments
Day 21Facebook
Post
Care or maintenance guide
Day 22Instagram
Carousel
Bundle suggestion: what pairs well together
Day 23YouTube
Community
Poll: what should we make next?
Day 24Instagram
Reel
Customer unboxing shared with permission
Day 25Instagram
Stories
Last days of launch offer (end date stated)
Day 26Facebook
Post
Gift guide or occasion angle
Day 27Instagram
Reel
Before and after use, unfiltered
Day 28LinkedIn
Post
Team or production milestone
Day 29Instagram
Carousel
Month recap and what is coming next
Day 30YouTube
Short
Common mistake when using the product

E-commerce KPIs

  • Sessions from social per platform, using UTM tags on every link so your analytics tool attributes them correctly.
  • Conversion rate and revenue from social sessions: the numbers that justify the budget.
  • Product tag taps and link clicks per post, to see which products the content actually moves.
  • Add-to-cart rate from social traffic compared with other channels.
  • Saves and shares on demo content, which tend to precede purchases.
  • Customer content collected each month with permission.

Compliance notes for online brands

General information, not legal advice.

Choosing a plan

Most online brands start with Instagram (custom quote; $299 starter month) and add YouTube Shorts once there is enough demo footage; the $1,200 Instagram + Facebook + YouTube bundle suits brands with regular launches. LinkedIn is worth adding only for wholesale or B2B. All prices and deliverables are on the pricing page.

See also YouTube management and Instagram management.

Free quote

Get a quote for E-commerce Brands

Tell us about your business and the platform you want managed. We will reply with a custom quote, or you can start with a $299 one-month pilot.

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FAQ

Frequently Asked Questions

Do you need products sent to you?

It helps for demos. Otherwise we work from your existing photos and videos, customer content shared with permission and footage your team or photographer provides.

Can you connect posts to sales?

We add UTM tags to every link and report sessions and conversions from your analytics or store dashboard each month. You keep ownership of all accounts and data.

Do you manage paid ads?

Our plans cover organic content. Ad management can be quoted separately, or we can work alongside whoever manages your ad budget.

Can you work with Shopify or WooCommerce?

Yes for content and tagging. Store setup, theme changes and SEO are outside our social media plans.

Want this plan run for you?

Tell us about your business and we will suggest the right platforms and a monthly plan. Get a custom quote based on your goals, or start with a $299 one-month pilot on one platform.

Start with a $299 one-month starter on one platform, or get a custom quote based on your goals.