Social Media Management Cost in Australia (2026)
Australian businesses usually compare three options: an agency, a freelancer or a part-time hire. Here are the official 2026 wage and super figures that set the floor for a hire, our plans in Australian dollars, and the questions that make quotes comparable.
Custom quote based on your goals Lowest price in the market, premium service.
- $299 starter month (~A$430) One-month pilot on one platform
- Ongoing: indicatively $450–$850/month (~A$647–1,223) per platform; bundles from about $1,200 (~A$1,727)
Quotes in your local currency · local figures are approximate (reference rates of 1 Oct 2026); billing is in USD.
What drives your price: number of platforms, posts and Reels per month, paid ads management, content production (shoots, video editing), languages, target market and competition.
- Founded 2017
- 10+ team members
- Registered company: HYRAX COMMUNICATION PRIVATE LIMITED · GSTIN 23AAECH2835H1ZU
- Refund & Cancellation Policy
Email us: info@viralincity.com · See all prices
Ready to start? Pay securely for an agreed custom quote or the $299 starter month.
In short: Social media management costs in Australia for 2026: plans in AUD, the real cost of an in-house hire (minimum wage plus 12% super) and what to compare. Viral In City, the brand of HYRAX COMMUNICATION PRIVATE LIMITED, manages Instagram, Facebook, LinkedIn and YouTube accounts for businesses worldwide as a remote team based in India. Pricing is a custom quote based on your goals, with a $299 one-month starter pilot on one platform; ongoing plans are indicatively $450–$850 per platform per month, billed in USD with no minimum term.
Last reviewed: 2 October 2026
Our plans in Australian dollars
A single platform is indicatively $450–$850 USD a month, about A$647–1,223; the Instagram + Facebook + YouTube bundle is $1,200 USD, about A$1,727. Conversions use the European Central Bank reference rates of 1 October 2026 (Euro foreign exchange reference rates (1 October 2026)); you are billed in USD, so the AUD amount moves with the exchange rate. Pricing is a custom quote based on your goals: a $299 one-month starter pilot, ongoing single-platform plans (30 content assets) indicatively $450–$850 a month, or from about $1,200 for Instagram, Facebook and YouTube together, billed monthly in USD. Ad spend, ad management, long-form video production and influencer fees are not included.
The floor for an in-house hire
| Item | Amount | Source |
|---|---|---|
| National Minimum Wage from 1 July 2026 | $26.44 an hour, or $1,004.90 a week | Fair Work Ombudsman |
| A full year at that weekly rate | about $52,255 | Our calculation (52 weeks) |
| Super guarantee, 1 July 2026 to 30 June 2027 | 12% (about $6,271) | ATO |
| Total before leave loading, workers compensation, equipment and software | about $58,525 a year ($4,877 a month) |
Sources: Minimum wages and Super guarantee percentage. Since 1 July 2026, under Payday Super, employers pay super for each payday rather than quarterly. Award rates may be higher than the National Minimum Wage, so check the award that covers the role.
A hire still makes sense if you need someone filming on site every day. If you need planned content, edited Reels and reliable publishing, an outsourced plan costs a fraction of the minimum for one full-time employee.
What makes Australian quotes vary
- On-site content. Shoots in Sydney or Melbourne cost more than editing footage you film yourself.
- Weekend and evening community management. Hospitality and retail businesses get most of their comments outside office hours.
- GST. Australian providers registered for GST add 10%. For services bought from overseas, ask your accountant how GST applies to you.
- Platforms. Each extra platform adds formats, not just a copy-paste.
- Reporting depth. A review of reach, saves, shares, messages and profile actions takes more work than a follower count.
Where Australian audiences are
DataReportal's Digital 2026 Australia report counts 21.0 million social media user identities (77.7% of 27.0 million people). YouTube reaches 21.0 million, LinkedIn has 18.0 million registered members, Facebook's ad audience is 17.7 million and Instagram's is 15.2 million (Digital 2026: Australia (Kepios, published 5 Nov 2025)). Facebook's ad audience is larger than Instagram's, so local services, community groups and event businesses often run both.
Rules for Australian businesses
- Influencer and testimonial content must not mislead; the ACCC expects clear disclosure of paid or incentivised posts (Social media influencer testimonials and endorsements).
- Health services have stricter advertising rules on testimonials and claims; see our clinics and dentists page.
- Public holidays vary by state; plan posts and replies around your state's calendar (Public holidays).
Time zones
Sydney and Melbourne are 4.5 hours ahead of India on standard time and 5.5 hours ahead during daylight saving time, which starts on 4 October 2026. Brisbane does not change its clocks. Your afternoon overlaps with our morning, and content is scheduled for Australian peak hours. See the Australia page or Sydney and Melbourne.
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Frequently Asked Questions
How much does social media management cost in Australia?
With us, indicatively $450–$850 USD (about A$647–1,223) per platform per month, with a $299 starter month for 30 content assets. Quotes elsewhere vary with video, community management and ads.
Is a part-time hire cheaper?
Possibly, for a small number of hours. The minimum wage from 1 July 2026 is $26.44 an hour plus 12% super, and you still provide equipment, software and supervision.
Do you charge GST?
We invoice in USD from India. Ask your accountant how GST applies to imported services for your business.
Can I cancel?
Yes. There is no minimum term; cancellation needs 30 days' written notice under our Refund & Cancellation Policy.
Sources
- European Central Bank: Euro foreign exchange reference rates (1 October 2026)
- Fair Work Ombudsman: Minimum wages
- Australian Taxation Office: Super guarantee percentage
- DataReportal: Digital 2026: Australia (Kepios, published 5 Nov 2025)
- ACCC: Social media influencer testimonials and endorsements
- Fair Work Ombudsman: Public holidays
Sources checked on 2 October 2026.
Want this plan run for you?
Tell us about your business and we will suggest the right platforms and a monthly plan. Get a custom quote based on your goals, or start with a $299 one-month pilot on one platform.
Start with a $299 one-month starter on one platform, or get a custom quote based on your goals.
Ready to start? Pay securely for an agreed custom quote or the $299 starter month.