GUIDE • REPORTING

Monthly Social Media Report Template

A useful report is short, compares like with like and ends with decisions. Copy this structure for your own monthly review.

Custom quote based on your goals Lowest price in the market, premium service.

  • $299 starter month (~£226 · ~€265 · ~AED 1,098) One-month pilot on one platform
  • Ongoing: indicatively $450–$850/month (~£340–642 · ~€398–752 · ~AED 1,653–3,122) per platform; bundles from about $1,200 (~£907 · ~€1,062 · ~AED 4,407)

Quotes in your local currency · local figures are approximate (reference rates of 1 Oct 2026); billing is in USD.

What drives your price: number of platforms, posts and Reels per month, paid ads management, content production (shoots, video editing), languages, target market and competition.

  • Founded 2017
  • 10+ team members
  • Registered company: HYRAX COMMUNICATION PRIVATE LIMITED · GSTIN 23AAECH2835H1ZU
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In short: A simple monthly social media report template: headline results, platform metrics, top posts, audience notes and next-month actions, with what each means. Viral In City, the brand of HYRAX COMMUNICATION PRIVATE LIMITED, manages Instagram, Facebook, LinkedIn and YouTube accounts for businesses worldwide as a remote team based in India. Pricing is a custom quote based on your goals, with a $299 one-month starter pilot on one platform; ongoing plans are indicatively $450–$850 per platform per month, billed in USD with no minimum term.

Last reviewed: 6 October 2026

1. Headline (three lines)

What happened this month, the one result that matters most for your goal, and the main change for next month.

2. Metrics by platform

MetricThis monthLast monthNotes
Accounts reachedReach, not impressions, for a cleaner comparison
Saves and sharesStrong signals of value
Profile actions (calls, clicks, directions)Closest to business results
Link clicks (UTM-tagged)Matches your website analytics
Followers gainedContext only
Video retentionFrom YouTube key moments (Measure key moments for audience retention)

Leave cells blank in the template; fill them from each platform's insights.

To report website visits by platform and post, tag every link you share with our free UTM link builder.

3. Top and bottom posts

  • Top three posts by your main metric, with one line on why they worked.
  • Bottom three, with one line on what to change.

4. Audience notes

  • Changes in top cities, ages or active times.
  • Questions people asked in comments and DMs (content ideas).

5. Next month

  • No more than three actions.
  • One test with a clear success measure.
  • Any dates or campaigns coming up.

We follow this structure in the monthly review included in every plan. See the audit checklist for a deeper quarterly look.

FAQ

Frequently Asked Questions

Which metric matters most?

The one closest to your goal, usually profile actions or tracked link clicks for a business.

Should I report follower growth?

Yes, but as context; it is not a business result on its own.

How long should a report be?

One or two pages. Long reports usually hide the decisions.

Do you provide reports?

Yes, a monthly review with recommendations is part of every plan.

Sources

  1. YouTube Help: Measure key moments for audience retention

Sources checked on 6 October 2026.

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Start with a $299 one-month starter on one platform, or get a custom quote based on your goals.

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