What Does a Social Media Manager Do? Monthly Deliverables Checklist
The job covers far more than posting. Here is the work broken into daily, weekly and monthly tasks, followed by a checklist you can use to brief a new manager or review an existing one.
Custom quote based on your goals Lowest price in the market, premium service.
- $299 starter month (~£226 · ~€265 · ~AED 1,098) One-month pilot on one platform
- Ongoing: indicatively $450–$850/month (~£340–642 · ~€398–752 · ~AED 1,653–3,122) per platform; bundles from about $1,200 (~£907 · ~€1,062 · ~AED 4,407)
Quotes in your local currency · local figures are approximate (reference rates of 1 Oct 2026); billing is in USD.
What drives your price: number of platforms, posts and Reels per month, paid ads management, content production (shoots, video editing), languages, target market and competition.
- Founded 2017
- 10+ team members
- Registered company: HYRAX COMMUNICATION PRIVATE LIMITED · GSTIN 23AAECH2835H1ZU
- Refund & Cancellation Policy
Email us: info@viralincity.com · See all prices
Ready to start? Pay securely for an agreed custom quote or the $299 starter month.
In short: What a social media manager does each day, week and month, with a monthly deliverables checklist you can use to brief or review a manager. Viral In City, the brand of HYRAX COMMUNICATION PRIVATE LIMITED, manages Instagram, Facebook, LinkedIn and YouTube accounts for businesses worldwide as a remote team based in India. Pricing is a custom quote based on your goals, with a $299 one-month starter pilot on one platform; ongoing plans are indicatively $450–$850 per platform per month, billed in USD with no minimum term.
Last reviewed: 2 October 2026
The role in one paragraph
A social media manager decides what to say on each platform, makes or commissions the content, publishes it at the right time, talks to the people who respond, and measures whether any of it helped the business. In a small company that is one person doing everything; in an agency the same responsibilities are split between a strategist, designers, editors and a community manager.
The work, broken down
Strategy and planning
- Set goals linked to the business (enquiries, bookings, sales, hires), not just followers.
- Define audiences, content pillars and the tone of voice.
- Research competitors, trends and the questions customers ask.
- Build the monthly content calendar and get it approved.
Content creation
- Write hooks, scripts, captions and on-screen text.
- Design graphics and carousels to brand guidelines.
- Edit short videos: cutting, captions, sound, cover frames.
- Adapt each idea to the platform rather than cross-posting the same file everywhere.
Publishing and optimisation
- Schedule posts in the audience's time zone.
- Write searchable titles, descriptions and keywords (YouTube, LinkedIn and Instagram all have search).
- Keep profiles current: bios, links, highlights, pinned posts.
Community management
- Reply to comments and messages, following an approved reply guide.
- Escalate complaints, legal or sensitive issues to the business owner.
- Engage with relevant accounts, partners and customers.
Measurement
- Track reach, engagement, clicks and conversions with UTM-tagged links.
- Report monthly and recommend what to change.
Daily, weekly and monthly rhythm
| Frequency | Typical tasks |
|---|---|
| Daily | Check comments and messages, reply or escalate; publish or confirm scheduled posts; post Stories; note trends worth reacting to |
| Weekly | Produce and schedule the next week's content; review top and bottom posts; collect footage or assets from the business; short check-in with the client or manager |
| Monthly | Plan and get approval for next month's calendar; full performance report; competitor and trend review; profile and bio refresh; agree tests for next month |
| Quarterly | Revisit goals and content pillars; audit audiences; decide whether to add or drop a platform |
Monthly deliverables checklist
Use this list to brief a new manager or to check what you are getting now. Tick what is included in your agreement.
- Written goals and KPIs for the month
- Content calendar approved before the month starts
- Agreed number of assets per platform, by format
- Captions with hooks, hashtags or keywords
- Short-form videos edited with captions
- Carousels or graphics to brand guidelines
- Stories or community posts
- Posts scheduled in your audience's time zone
- Profile and bio updates
- Comment and message replies (if included)
- Escalation of complaints and sensitive issues
- UTM-tagged links for tracking
- Competitor and trend notes
- Monthly performance report
- Recommendations and tests for next month
- Files and source assets shared with you
What is usually not included
- Paid ad spend, and often ad management itself.
- On-location photo and video shoots, unless the provider is local and quotes for it.
- Influencer fees and product seeding costs.
- Website changes, email marketing and search engine optimisation of your site.
- Customer service beyond social channels, and anything that requires access to customer records.
How our plans map to this checklist
Each of our single-platform plans includes 30 content assets per month plus research, a content calendar, captions, SEO direction for discoverability, publishing support and a monthly performance review. The asset mix is:
- Instagram and Facebook: 15 Reels and 15 posts each.
- LinkedIn: 15 posts, 10 carousels and 5 short videos.
- YouTube: 15 Shorts and 15 posts.
Each plan is a custom quote (indicatively $450–$850 per month, with a $299 starter month), or from about $1,200 for Instagram, Facebook and YouTube together. See the pricing page for the full breakdown.
How to judge whether a manager is doing well
- Deliverables: was everything on the checklist delivered on time?
- Quality: does the content look and sound like your brand, and is it adapted to each platform?
- Outcomes: are clicks, enquiries, bookings or sales from social moving in the right direction over three months?
- Learning: does each report end with a specific change for next month?
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Frequently Asked Questions
How many hours a week does social media management take?
It depends on volume and formats. One platform with a post a day and video content is a substantial weekly workload once planning, editing, replies and reporting are counted.
Does a social media manager create the content or just post it?
It varies. Some only schedule what you provide; others, including us, plan, write, design and edit. Check the asset count and who creates each format.
What should a monthly social media report include?
Reach, engagement and follower change per platform, link clicks and conversions where tracked, best and worst posts with reasons, and recommendations for next month.
Is community management part of the job?
Usually, but the scope varies. Agree which channels, response times and hours are covered, and what gets escalated to you.
Want this plan run for you?
Tell us about your business and we will suggest the right platforms and a monthly plan. Get a custom quote based on your goals, or start with a $299 one-month pilot on one platform.
Start with a $299 one-month starter on one platform, or get a custom quote based on your goals.
Ready to start? Pay securely for an agreed custom quote or the $299 starter month.
Get a free audit and quote
Tell us about your business and the platform you want managed. We will reply with a free audit of one profile and a custom quote, or you can start with a $299 one-month pilot on one platform.