How to Make Money on Facebook

Last reviewed: 6 October 2026

The honest answer first

Independent guide. Viral In City is an independent social media agency. We are not affiliated with, endorsed by or connected to Instagram or Meta. Every rule quoted below comes from Instagram’s or Meta’s own Help Center or official blog, linked so you can check it at the source. Platforms change features often, so confirm details on the linked pages.

You can earn on Facebook in two ways: Meta’s monetization programs (Content Monetization, Stars and Subscriptions) and money from outside Facebook (brand deals, affiliate links and selling your own products or services).

The programs changed in 2025. Meta says In-stream ads, Ads on Reels and the Performance bonus program ended on 31 August 2025, and eligible creators are being invited to the new Facebook Content Monetization program instead (Meta Business Help). Many older articles still describe the retired programs.

We don’t quote “earnings per 1,000 views” or similar averages, because Meta doesn’t publish reliable figures for them.

Requirements from Meta Business Help and Facebook for Creators, checked 6 October 2026. Availability depends on your country and changes over time.

Step 2: Meet the rules for every program

To earn money on Facebook you must pass and keep passing the Partner Monetization Policies and the Content Monetization Policies, follow the Community Standards, and live in a country where the feature is available. Financial accounts connected to you must be in an eligible country too (Partner Monetization Policies).

Check your status: on a computer, go to Meta Business Suite, click Monetization and then View Page eligibility. On mobile, use the Professional dashboard (How to check your monetization eligibility). It shows any violations that affect monetization.

Facebook Stars

Fans buy Stars and send them on your Reels, videos, live broadcasts, photos and text posts. Facebook for Creators says you earn 1 cent from Meta for every Star you receive (Facebook for Creators).

To earn from Stars you must (Meta Business Help):

• Have 500 followers for at least 30 consecutive days.
• Be at least 18 and live in a country where Stars is available.
• Meet the Community Standards and the Partner and Content Monetization Policies.
• Agree to the Stars Terms and Conditions.

Accounts that mainly post content focused on children aren’t eligible. Check eligibility in Meta Business Suite (Monetization, then View Page eligibility) or, for pro mode, under Stars in the Professional dashboard.

Brand deals and the paid partnership label

For many Pages, brand partnerships pay more than platform programs. Meta’s rules (About branded content):

• Branded content is content you post in exchange for something of value from a brand, including free products.
• You must tag the business partner, which shows a Paid partnership with label.
• Content with an affiliate link should have the Paid partnership label but doesn’t need a business partner tagged.
• Brands pay creators off the platform; Meta doesn’t handle these payments.

Set a simple rate card, keep a media kit with your real Page insights, and put every deal in writing.

A realistic plan to start earning

1. Set up properly: a Page or pro mode, complete profile, two-factor authentication.
2. Post original content consistently, led by Reels. Meta’s monetization pages stress original content.
3. Reach 500 followers and turn on Stars when eligible.
4. Express interest in Content Monetization from your dashboard.
5. Grow to 5,000 followers and test Subscriptions with benefits your fans actually want.
6. Pitch brand deals with a media kit, and always use the paid partnership label.

Earning on Instagram too? See how to make money on Instagram.