Social Media Management for Jewellery Brands
How jewellers can show detail, sparkle and craftsmanship on social media, plan for gifting and wedding seasons, and describe metals and stones accurately.
Custom quote based on your goals Lowest price in the market, premium service.
- $299 starter month (~£226 · ~€265 · ~AED 1,098) One-month pilot on one platform
- Ongoing: indicatively $450–$850/month (~£340–642 · ~€398–752 · ~AED 1,653–3,122) per platform; bundles from about $1,200 (~£907 · ~€1,062 · ~AED 4,407)
Quotes in your local currency · local figures are approximate (reference rates of 1 Oct 2026); billing is in USD.
What drives your price: number of platforms, posts and Reels per month, paid ads management, content production (shoots, video editing), languages, target market and competition.
- Founded 2017
- 10+ team members
- Registered company: HYRAX COMMUNICATION PRIVATE LIMITED · GSTIN 23AAECH2835H1ZU
- Refund & Cancellation Policy
Email us: info@viralincity.com · See all prices
Ready to start? Pay securely for an agreed custom quote or the $299 starter month.
Viral In City, the brand of HYRAX COMMUNICATION PRIVATE LIMITED, manages Instagram, Facebook, LinkedIn and YouTube for jewellery brands businesses worldwide as a remote team based in India. Pricing is a custom quote based on your goals, with a $299 one-month starter pilot on one platform; ongoing plans are indicatively $450–$850 per platform per month, billed in USD with no minimum term.
Last reviewed: 2 October 2026
Small objects, big decisions
Jewellery is often bought for a moment: an engagement, a wedding, an anniversary or a festival. Buyers want to see detail, scale on the hand and how a piece catches the light, and they need confidence in what it is made of.
That makes close-up video and clear descriptions the core of a jewellery account. Footage comes from your team or a product photographer (good light and a macro lens make a big difference); we edit, write captions and schedule.
Content ideas by platform
- Instagram: macro Reels, on-hand shots, gift guides and appointment links.
- Facebook: festive and wedding-season campaigns and store events.
- YouTube Shorts: crafting process, cleaning tips and ring-size explainers.
- LinkedIn: wholesale and trade only.
A sample month
An example month on Instagram and YouTube. Gifting peaks such as Valentine's Day, Eid, Mother's Day or Christmas get their own campaigns.
| Week | Focus | Example posts |
|---|---|---|
| Week 1 | Craft | Making-of Reel; materials explainer carousel |
| Week 2 | Collection | Product close-ups; on-hand scale shots; price-range Stories |
| Week 3 | Moments | Gift guide for an upcoming occasion; proposal or wedding story with permission |
| Week 4 | Care and trust | Cleaning and care Short; certification or hallmark explainer |
What to measure
- Appointment or enquiry clicks.
- Product page visits from social links.
- Saves on gift guides.
- Seasonal sales compared with last year's campaign.
Describing metals and stones
- US: the FTC Jewelry Guides set out how to describe precious metals, gemstones, diamonds and pearls without misleading buyers, including lab-grown and treated stones (16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries).
- Elsewhere: hallmarking and consumer protection rules apply; we use the descriptions you confirm.
- Creator partnerships must be clearly disclosed (Influencers' guide to making clear that ads are ads).
General information, not legal advice.
Which plan fits
Most jewellers start with Instagram (custom quote; $299 starter month) and add YouTube (two platforms are indicatively about $900–$1,500) when they have craft footage. See all plans and prices.
Other industry playbooks
Related Services
Get a quote for Jewellery Brands
Tell us about your business and the platform you want managed. We will reply with a custom quote, or you can start with a $299 one-month pilot.
Frequently Asked Questions
Can you describe our stones as natural?
Only if your records support it; treatments and lab-grown origin must be disclosed clearly.
Do you photograph products?
No. Photos come from your team or photographer; we edit, write and schedule.
Can you plan for wedding season?
Yes, with campaigns scheduled in advance in your customers' time zone.
Should we show prices?
Showing a price range usually helps; we follow your preference.
Sources
- eCFR: 16 CFR Part 23, Guides for the Jewelry, Precious Metals, and Pewter Industries
- ASA/CAP: Influencers' guide to making clear that ads are ads
Sources checked on 2 October 2026.
Want this plan run for you?
Tell us about your business and we will suggest the right platforms and a monthly plan. Get a custom quote based on your goals, or start with a $299 one-month pilot on one platform.
Start with a $299 one-month starter on one platform, or get a custom quote based on your goals.
Ready to start? Pay securely for an agreed custom quote or the $299 starter month.